Win Win Parenting: Dr Rosina McAlpine on Evidence-Based Support for Working Parents

Parenting expert Dr Rosina McAlpine interviewed on Founders Future

In this episode of Founders Future, host Zach Young speaks with Dr Rosina McAlpine, founder and CEO of Win Win Parenting. Rosina shares her journey from academic researcher to building a workplace parenting education business grounded in research and real-world application. She reflects on the pivotal moment that sparked her mission, how she transformed parenting research into practical tools, and how Win Win Parenting supports employers through interactive workshops, on-demand resources, and structured 6 and 12 month partnerships designed to create lasting change.

Listeners will hear Rosina’s simple, research-backed parenting framework, stop, empathise, educate, how COVID accelerated the shift from in-person delivery to scalable online programs, and why supporting working parents makes sense for both people and organisations. It strengthens employee wellbeing while also investing in the next generation. This episode is ideal for HR leaders, founders, and parents seeking practical, science-based strategies for balancing work, family, and raising thriving children.

Listen to the Interview