Supporting Working Parents: Insights from Dr Rosina McAlpine

A Journey into Workplace Parenting Education

In this episode of Founders Future, host Zach Young speaks with Dr Rosina McAlpine, founder and CEO of Win Win Parenting. Rosina shares her journey from academic researcher to building a workplace parenting education business grounded in research and real-world application.

She reflects on the pivotal moment that sparked her mission. This moment led her to transform parenting research into practical tools. Win Win Parenting supports employers through interactive workshops, on-demand resources, and structured 6 and 12-month partnerships designed to create lasting change.

The Importance of Supporting Working Parents

Listeners will hear Rosina’s simple, research-backed parenting framework: stop, empathise, educate. This framework is essential for understanding the challenges that working parents face.

The COVID-19 pandemic accelerated the shift from in-person delivery to scalable online programs. This transition has made it easier for organisations to provide support to their employees. Supporting working parents makes sense for both people and organisations. It strengthens employee wellbeing while also investing in the next generation.

Addressing Employee Burnout

One of the key challenges faced by HR and wellbeing managers is rising employee burnout. Working parents often juggle multiple responsibilities, leading to increased stress. By offering resources that support their unique needs, organisations can help alleviate some of this pressure.

High Stress Among Working Parents

High stress levels among working parents can impact their productivity and overall wellbeing. Providing practical tools and resources can help them manage their responsibilities more effectively. This support can lead to a healthier work-life balance.

Declining Staff Retention

Declining staff retention is a significant concern for many organisations. When employees feel supported, they are more likely to remain with their employer. Win Win Parenting offers programs that foster a supportive environment for working parents, which can contribute to improved retention rates.

Balancing Family-Friendly Policies with Productivity Goals

Many organisations struggle to balance family-friendly policies with productivity goals. It is essential to create a culture that values both employee wellbeing and organisational success. Win Win Parenting provides guidance on how to achieve this balance effectively.

Meeting WHS Compliance

Struggling to meet WHS compliance can be a challenge for many organisations. By implementing programs that support working parents, organisations can also address compliance issues. This proactive approach can create a safer and more supportive workplace.

Practical Tools for Working Parents

There is often a lack of practical tools to support working parents proactively. Win Win Parenting offers a range of resources designed to equip parents with the skills they need. This support can make a significant difference in their daily lives.

In conclusion, the insights shared by Dr Rosina McAlpine highlight the importance of supporting working parents. By providing practical solutions, organisations can help their employees achieve a better work-life balance and improve overall family wellbeing.

For more insights, you can listen to the interview with Dr Rosina McAlpine.

Listen to the Interview