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Supporting Working Parents: Insights from Dr Rosina McAlpine
A Journey into Workplace Parenting Education In this episode of Founders Future , host Zach Young speaks with Dr Rosina McAlpine, founder and CEO of Win Win Parenting. Rosina shares her journey from academic researcher to building a workplace parenting education business grounded in research and real-world application. She reflects on the pivotal moment that sparked her mission. This moment led her to transform parenting research into practical tools. Win Win Parenting suppor


Expected to Work Like They Have No Children, Expected to Parent Like They Do Not Work
Working parents are expected to work as if they have no children, and to parent as if they do not work. For many employees in your organisation, that contradiction is not a slogan. It is their daily reality. In a world of always-on email, performance targets, school newsletters, sick days, extracurricular activities, and ageing parents, the pressure on working mums and dads has never been greater. When organisations overlook this reality, the costs show up quickly in burnout,


When Work and Parenting Collide: Why Systems, Not Parents, Need to Change
Every working parent knows the feeling. The racing thoughts. The tightening chest. The moment when two non negotiable demands crash into each other and there is no obvious way through. Work expects presence, performance, and precision. Parenting demands care, responsiveness, and reliability. Both matter. Both are important. Yet too often, they are designed to exist as if the other does not. At Win Win Parenting, we hear this tension every day. From parents who are committed p
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