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Best Practices for Implementing Corporate Parenting Webinars


1. Choose Relevant and Engaging Webinar Topics

Survey employees to identify key parenting challenges and tailor webinars accordingly. Examples of impactful topics include:

  • Managing work-life balance as a parent.

  • Raising emotionally intelligent children.

  • Financial literacy for families.

  • Parenting in the digital age: Managing screen time.

  • Managing the many daily parenting challenges including: overcoming bullying, creating healthy family lifestyles, managing emotional outbursts and challenging behaviours as well as supporting parents to help their children to manage their mental health and physical well-being, develop resilience and problem-solving skills.



Best Practice: HR departments that align webinars with employee feedback see higher engagement rates and stronger program effectiveness.

Supporting working parents

Here’s what working parents have to say about attending the Win Win Parenting workplace monthly webinar support series:

  • As always! Really, really good to support us struggling parents in the struggle with screen time as a new normal :) Also eSafety is really a good recommendation. Great that we get to continue with webinars via our workplace supporting Win Win programs! Thank YOU. Looks like so many mental health issues are still on the rise post-covid, so we need the support!      

  • Thank you, to my management team for this course at this time, it will help a lot of families tune into where their children are in terms of their mental health and implement some supporting strategies.

  • Thanks. That was helpful and provided valuable consolidation for me about how to have a good attitude to develop resilience in myself and my kids.

  • Thank you to my workplace for offering this kind of session. It really demonstrates they care about their staff.


 

 

2. Offer Flexible Scheduling and On-Demand Access

To ensure maximum participation, make webinars available live and on-demand.

Implementation Tips:

  • Provide multiple session times for accessibility.

  • Record sessions for employees who cannot attend live.

  • Offer Q&A opportunities to enhance interaction and relevance.


Best Practice: Organisations that provide on-demand access see increases in employee participation.

  • I listened to the webinar as a replay as I couldn't make it live. I LOVED it! Not just helpful for parenting, but also in supporting students and colleagues in the workplace. Thank you for helping me start my day with a newfound appreciation for "choosing" to be POSITIVE :) Thank you and thank you to my managers for supporting this program!

  • Building Resilience - I watched the replay today and all the suggestions can be applied to my family. Thanks, to my organisation for the opportunity and the presenter for a good job of carrying the message.

  • Thank you to my employer. These programs lift my spirits and make me feel like I am going to do better, address situations differently, calmer, because I am going to start taking the time for self-care to make me a better person/mum. The information provided all makes sense.       

  • I really appreciate the opportunity to attend these sessions, and the access to replays, etc.  I feel that this session is very valuable to my family This is great.

 


 

3. Partner with Expert Facilitators

Engage licensed parenting coaches, psychologists, and family well-being experts to deliver evidence-based content.

Key Benefits: 

✅ Employees receive trusted, research-backed strategies.

✅ HR teams can ensure the quality and credibility of the content.

✅ Higher employee trust and participation.


Best Practice: Companies that provide expert-led webinars experience greater employee satisfaction with workplace wellness programs.

Supporting working parents

Here’s what working parents have to say about attending the Win Win Parenting workplace monthly webinar support series:

  • This really makes me feel like a valued employee! Love Dr. McAlpine’s inspirational advice.

  • Thank you to my department for giving me access to this amazing webinar series. Dr. Rosina's advice is so practical and useful and feeling better about my home life is helping me feel less guilty about the hours I give to work. Excellent session - thank you!

  • Thanks, to my employer - I love these webinars. An engaging presenter with a wealth of knowledge who does an amazing job of presenting solo while keeping up with questions from the audience - phew!

  • I have loved all of these sessions! I find them so helpful, and I definitely want them to continue! I love that the Department is putting on these sessions that are so often not directly related to our work. Please, please, please keep them coming!!!


 

4. Measure the Impact of Parenting Webinars

To assess the effectiveness of corporate parenting webinars, track key metrics:

  • Attendance and engagement rates.

  • Employee satisfaction scores from post-webinar surveys.

  • Changes in absenteeism and retention rates.


Best Practice: Companies that analyse HR data pre- and post-implementation of parenting webinars report a measurable improvement in workplace performance.

Here’s what working parents have to say about attending the Win Win Parenting workplace monthly webinar support series:

  • Thank you to my employer for putting this program on for me. Really appreciate the strategies to help make things at home better and as a result at work greatly improved.

  • Thank you to my organisation. They really make a difference to my health and wellbeing. Also improving family life and Work-life balance. And really appreciate the presenter’s positive attitude and the way the sessions are presented.    

  • These sessions are wonderful in that they help deal with family challenges and help me to concentrate on my work and be more productive. Thank you so much for management for facilitating these sessions.  

  • Thanks - these sessions are very helpful, and I am really grateful that the department takes care of our wellbeing.

  • Thank you for the session, I really appreciate that these sessions are available to us through work - it shows that work understands that being a parent and a worker is a tough balance. 


 

 

Conclusion

Investing in corporate parenting webinars is a win-win for both employees and organisations. These programs reduce stress, improve work-life balance, boost productivity, and enhance job satisfaction.


By prioritising family-friendly policies, HR, Diversity, and Wellbeing Managers can create a thriving, engaged workforce that is committed to organisational success.


As a people leader you can make all the difference If you would want to empower working parents at your organisation to succeed at home and at work and to receive positive feedback on the program like this:

  • Great benefits of this program - when stress is managed, we can be more productive at the workplace - happy employees are the most productive employees. Will love this program to run next year too. Thanks!

  • Great information to help families, every bit helps us bring a better person to the workplace.

  • Excellent session to remind us to look after ourselves so we are better parents and more productive workers.

  • Thank you so much for these Win Win Parenting sessions, I am grateful that these have been provided by my employer. I have found all these to be tremendously helpful.


Want to improve employee retention, engagement, and productivity? Find out how Win Win Parenting programs can be implemened into your organistion.



References:

  1. Society for Human Resource Management (SHRM). (2023). The Business Case for Family-Friendly Policies. Retrieved from shrm.org

  2. Harvard Business Review. (2023). How Work-Life Balance Improves Productivity and Retention. Retrieved from hbr.org

  3. Forbes. (2023). The ROI of Investing in Employee Well-being. Retrieved from forbes.com





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