"It’s Hard to Measure Effectiveness"

How to Demonstrate Clear Business Impact from Workplace Parenting Programs

Saying “I’m not sure this will move the needle” is a valid concern. However, measurable metrics do exist. Here’s how to assess impact and align the program with real outcomes.

Understanding ROI vs VOI

“ROI” measures direct financial benefit. In contrast, “VOI” encompasses broader wellbeing outcomes. Research shows that effective workplace programs often see 14% productivity increases, 18% higher sales, and 10% better customer ratings when aligned with organisational goals. You can read more about this here.

Simple and Effective Metrics

To measure the impact of workplace parenting programs, turn engagement, attendance, and satisfaction into meaningful KPIs. Here are some key metrics to consider:

• Absenteeism: A meta-analysis shows that workplace health programs can reduce absenteeism by approximately 27% (source).

• Turnover: Wellbeing investments are linked to up to 33% lower turnover (source).

• Productivity: Research from the Financial Times found that improved wellbeing correlates directly with output (source).

  
  

Pre- and Post-Session Assessments

Utilize short wellbeing or burnout surveys before and after the program. Tools like the Maslach Burnout Inventory or the Well-Being Index are easy to deploy on a monthly basis. This will help you gauge the effectiveness of your initiatives.

Behavioural and Organisational Change Metrics

Track triaged managerial support escalations, Employee Assistance Program (EAP) access, and employee satisfaction over time. According to the Harvard Business Review, linking program metrics to business processes strengthens the case for workplace parenting programs.

Presenting Holistic Outcomes

When presenting the impact of your programs, combine various metrics for a comprehensive view:

• Reduction in absenteeism

• Decreased one-on-one manager escalations by working parents

• Survey gains in wellbeing and job satisfaction

• Quantifiable business KPIs such as productivity and turnover

  
  

As noted, organisations gain 18% more sales and 14% productivity when wellbeing is aligned with business objectives (source).

Addressing Employee Burnout

Tackle Employee Burnout: Boost Productivity and Morale

Employee burnout is a growing concern. By implementing effective workplace parenting programs, you can help alleviate stress and enhance productivity. Supportive measures can significantly improve morale and reduce burnout rates.

Reducing Parental Stress

Reduce Parental Stress, Enhance Workplace Performance

Working parents often face high levels of stress. By providing tailored support, you can help them manage their responsibilities more effectively. This, in turn, enhances workplace performance and overall satisfaction.

Improving Staff Retention

Improve Retention by Supporting Working Parents

High turnover rates can be costly for organisations. Supporting working parents through targeted programs can improve retention rates. When employees feel valued and supported, they are more likely to stay.

Balancing Family-Friendly Policies with Productivity Goals

Balance Family Needs with Organisational Success

Finding the right balance between family-friendly policies and productivity goals can be challenging. However, with the right strategies, you can create a work environment that supports both.

Simplifying WHS Compliance

Simplify WHS Compliance by Addressing Psychosocial Risks

Workplace Health and Safety (WHS) compliance is crucial. Addressing psychosocial risks associated with parenting can simplify compliance efforts and create a safer work environment.

Equipping HR with Practical Tools

Turn Insight into Action: Equip HR with Daily Tools for Supporting Parents at Work

HR professionals need practical tools to support working parents effectively. By equipping them with the right resources, you can ensure that they are well-prepared to address the challenges faced by working parents.

Measurement is Simple and Strategic

This approach transforms vague wellness initiatives into actionable outcomes. Within months, you’ll have both financial ROI and VOI. This will show reduced absenteeism, improved productivity, and stronger engagement—clear indicators of success.

Summary

• Generic tools rarely deliver impact or engagement.

• Tailored programs are measurable, effective, and deeply relevant.

• Strategic measurement captures both financial and wellbeing returns.

  
  

By focusing on the needs of working parents, you can create a supportive workplace that enhances both employee wellbeing and organisational success.